Kathmandu. Highlife has entered the rice business as a new product. Chairman of the company Ambika Prasad Poudel and other directors unveiled basmati rice as a new product of Highlife at the Highlife Partner Meet held in Kathmandu today.

According to the company, HighLife has introduced extra long grain basmati rice, pulau basmati rice and GI rice in the market.

Keeping in mind the taste, nutrition and trust of Nepali consumers, Highlife Foods has introduced premium basmati rice as a new product. GI rice will also be suitable for diabetic patients.

Packed with long grains, excellent taste and natural aroma, this rice can be used as a suitable and quality alternative from the kitchen to the restaurant. Compared to other basmati rice, this basmati rice of Highlife Foods is pure, clean and full of nutritious ingredients.

Chairman Poudel said, “Till date, HighLife has launched 20 different products under FMCG, including Kurumkurum Chuura, Chokoplus, Conflex, Masaura, Besan, Brucelly, Ketchup, Jam, Almonds, Chiacids, Pistachios, etc. “Now we have brought basmati rice based on the demand of the common consumers,” he said.

Stating that the company has suffered a lot of ups and downs till date, he said that he is now moving ahead with the plan to take the company in a new way to FMCG and make it the first choice company of the consumers.

Pankaj Gyawali, Managing Director of HiLife Foods, said, “The company is committed to promote a healthy lifestyle by providing quality, nutritious and affordable food to every Nepali family. According to him, high-life premium basmati rice is tasty as well as healthy.

Of late, Highlife Foods has been emphasizing on various products and expanding its commercial scope. The company has been contributing to the country’s economic development by creating jobs and increasing production capacity targeting farmers, consumers and communities. Hive Foods aims to play a leading role in the industry through state-of-the-art technology, research and digital age-friendly service systems.

Keeping quality first, the company has said that it will follow the highest standards in every product. The main principles of the company are innovative product development according to the needs and lifestyle of the consumers, making accessible products available to all without compromising on quality, mutual respect and cooperation with the stakeholders, honesty and transparency. The company is moving forward with a focus on long-term reliability and strong management capabilities.

Currently, highlife premium basmati rice is available in retailers, supermarkets and online platforms across the country in various weights and attractive packaging. The company claims that this will maintain the balance between quality and price. High-life rice will be available in 1 kg, 5 kg and 20 kg in the market.

Highlife Foods has been producing and distributing ragi, cornflakes, choco plus, soybean, oats, flour, tea leaves, gram flour and other healthy foods since the past.