Demand for Jhaniya increases in Palpa

लगानी न्यूज

६ कार्तिक २०८२, बिहीबार १०:३०October 23, 2025

Palpa. Entrepreneurs have said that they have not been able to supply Jhiniya as per the demand during Tihar. During the festival, businessmen are making a lot of money by selling jhinya.

Rudra TAG_OPEN_div_26 Narayan Shrestha, a resident of Rangbhang in Rampur Municipality-5, said that despite the high demand from customers and traders during the festive season, the company has not been able to meet the demand. According to him, the demand for Jhiniya has increased as the tradition of sisters giving Jhiniya to brothers as a good omen has increased in recent times during Tihar.

} “Entrepreneurs are finding it difficult to produce, they can only produce, there is no problem in business, they are sold by the industry, it is difficult to meet the current demand,” he said.

Entrepreneur Shrestha has been running the business of Jhiniya in Rampur for the past decade.TAG_OPEN_div_22 He is the first businessman in this field. Shrestha’s wife Laxmi has been supporting him in his business. Laxmi said that they could not prepare the products in advance as compared to the previous years due to the early festival and long rainfall.

Six people have also got employment in this business run by Shrestha.TAG_OPEN_div_20 Entrepreneur Rudra Narayan said that there will be a turnover of around six lakh rupees during the festival this time. According to him, the Ziniya produced in the district is consumed in various places including Palpa, Syangja, Tanahu, Nawalpur, Butwal, Bhairahawa, Chitwan, among other places.

Bishnu Saru of Rampur-4, Srijana Chowk said that it is difficult to meet the demand of the market this time.TAG_OPEN_div_18 He has been producing Ziniya continuously for the last three years. Saru said that he has emphasized on commercial production as it will generate good income from it.

Entrepreneurs do not have to go to the market for sale as they come to buy Ziniya at home. The retail price is Rs 100 per kg and the wholesale price is Rs 90. Nowadays, the attraction of Jhiniya business is increasing as it is possible to earn income from home with less investment in a short time.

The demand for it is increasing in the market, which has made it easier for the businessmen. Jhiniya is taken as a business in the village as there is no need to worry about production, and the source of income is taken from home. On the occasion of Tihar, it is customary for sisters to give Jhiniya as prasad after giving tika to their brothers. Nowadays, its use as a snack is also increasing. Apart from the Tihar festival, its use is increasing in various festivals and auspicious ceremonies including marriage, bratabandha, puja, Maghe Sankranti, Teej.