Let’s go to Kathmandu. The 10th annual general meeting of High Life Agro and Foods Industries Limited has been concluded.

Speaking at the meeting, Ambika Prasad Poudel, chairperson of Nepal Foods, said that Nepal is a fertile land of opportunities. He said that there is immense potential in hydropower, ecotourism, food and agro-based industries in Nepal.

With easy access to the global market, the needs, tastes and consumption behavior of consumers have changed over time and the demand for local, safe and high quality products has increased exponentially. “HiLife is continuously dedicated to developing and supplying innovative, healthy, and value-appropriate products that meticulously analyze the growing market demand.

“We are moving ahead with firm commitment to contribute to the overall development of agriculture and production sector and to the national economy by making quality, accessibility and long-term sustainability our top priorities,” he said.

“We are fully committed to strengthening HiLife as the leading and trusted food products brand in the country,” he added. “Our goal is not only to deliver high quality, nutritious and safe products for daily consumption in all 77 districts of Nepal in a reliable manner but also to continuously elevate the brand’s competitive identity in the national and international market through innovative flavours, innovation and consumer-friendly solutions.”

Under this strategy, HiLife has been able to export products to major developed countries such as the US, Japan, Australia, Europe, Korea and the UAE since last year. “We are building on this success through a more systematic, sustainable and market-oriented strategy to promote exports by adopting the mantra of ‘Nepali production’ in a place where Nepali is there,” he said, adding that we are confident that this initiative will not only strengthen the reputation of the ‘High Life’ brand in the international market but also contribute significantly to enhancing the quality of the national economy, foreign exchange earnings and the overall food industry. । ’

Likewise, another major goal is to create employment, promote agricultural production, encourage agricultural production, ensure fair price and strengthen economic empowerment, said Poudel.

For this, he said that the government is coordinating with farmers, local communities and all the stakeholders of the production chain to adopt strategies to give effective results in the long run. The company has created more than 400 direct jobs and is contributing to the economy by creating more indirect jobs.

The long-term vision of the company is to provide satisfaction to all stakeholders by promoting a healthy lifestyle through quality, nutritious and easily available food products.

“Our objective is to create strong demand for our products in the market and fulfill this demand through an effective, reliable and continuous supply to provide maximum benefits to consumers and investors,” he said. ’

He said that the government has been strictly following all the standards set by the Department of Food Technology and Quality Control to make itself competitive in quality both domestically and in the market.

He added that it will strengthen consumer trust and significantly enhance the quality, reputation and competitiveness of the ‘High Life’ brand.