Kathmandu. Butwal. Yamaha Nepal has inaugurated its new showroom in Butwal, Kathmandu. The showroom will be operated by Bikers Butwal Pvt. Ltd. As part of Yamaha’s nation-wide expansion strategy, the new showroom is an important milestone to further strengthen Yamaha’s premium retail presence in Lumbini Province.

Mr. Hiroshi Setogawa, Director, Yamaha Motor India Sales Pvt. Ltd. was the Chief Guest for the inaugural ceremony. The special guest of the event was Mr. Vishnu Kumar Agrawal, Managing Director, MAW Group of Companies, Mr. Rajdeep Singh Grewal, GM (Export Marketing), Yamaha Motor India Sales Pvt. Ltd. and Mr. Deepak Kumar Agrawal, Executive Director & CEO, MAW Rides. The program was attended by eminent bankers, corporate sector representatives and media persons.

The new Blue Square showroom has been designed to best reflect Yamaha’s global premium sales culture. Yamaha’s three-s (sales, service and spare parts) infrastructure is available in the showroom which provides complete service to the customers under one roof. Equipped with trained service staff, modern equipments and genuine spare parts, the new showroom will ensure quality after-sales service.

‘Blue’ represents Yamaha’s iconic brand colours while ‘Square’ represents the concept of ‘One Stop Shopping Centre’. Blue Square showroom provides customers with a view to buying motorcycles, scooters, accessories and riding gears from one place. The attractive and premium retail environment reflects Yamaha’s commitment to style, technology and rider satisfaction.

Speaking at the inauguration ceremony, Mr. Vishnu Kumar Agrawal, Managing Director of MAW Group of Companies congratulated Bikers Butwal team and said that the concept of Blue Square represents Yamaha’s youth, performance, fun, passion and strong racing DNA. He added that the Blue Square showroom will not only showcase the sales and service but also the lifestyle of Yamaha as envisioned.

Mr. Hiroshi Setogawa, Director, Yamaha Motor India Sales, said, “Reiterating Yamaha’s commitment to customer satisfaction, Bikarj Butwal will provide premium experience and service to Yamaha customers in this region. He further added that the Blue Square showroom will continue to maintain Yamaha’s world class standards.

The distinguished guests appreciated Yamaha’s continuous efforts to enhance customer satisfaction, strengthen brand identity and expand world class service in Nepal. According to them, the Blue Square concept is not just a retail space but also a platform that suits the lifestyle of modern riders seeking performance, style and confidence.