Kathmandu. InDrive, the global mobility and urban service platform, launched its safety awareness campaign “Safer Journeys with InDrive, your choice”.

The campaign aims to empower users to make safer decisions before, during, and after the journey, highlighting InDrive’s key safety features such as verified driver profile, real-time ride tracking, in-app (SOS) feature, live ride sharing, and two-way rating system. By putting control in the hands of the user, Indrive has been building an environment of trust and accountability on its platform.

Indrive Nepal’s Country Representative Rita Pokharel said, “Safety is not just a convenience, it is a shared responsibility. With InDrive, Safer Ride, Your Choice campaign, we want to send the message to users that every small decision like choosing a verified driver, checking ratings or sharing a live ride plays a big part in a safe journey. ”

As part of the campaign, Indrive will conduct digital awareness content, on-ground activations and educational sessions focusing on safe practices for both passengers and driver. The initiative aims to promote responsible behaviour while using ride-hailing services, especially targeting women, students and daily commuters.

InDrive’s peer-to-peer pricing model and robust security infrastructure make the platform stand out in Nepal’s growing mobility ecosystem. With this campaign, Indrive reiterates its long-standing commitment towards creating a safe, fair and transparent ride-hailing environment.

The ‘Safer Journey with InDrive, Your Choice’ campaign will run on InDrive’s digital platforms and will be scaled up through community engagement.