Kathmandu. Various Nepali fashion brands are being established in the market. Considering the growing interest of Nepalese towards fashion, Nepali brand ‘Poison Jeans’ is expanding its market.

It has been producing clothes according to the weather of Nepal and the growing interest of Nepalese in fashion. Janak Karki, who once ran a retail shop in Pashupatinagar, Ilam, has now become a brand icon of Nepali brand Poison Jeans.

Karki is trying to establish the Nepali brand by giving continuity to the business brand that has emerged from the East. He plans to establish himself in the world of fashion by branding the ‘Poison Jeans’ clothing business.

Trying to build a poison brand in a competitive market from the country to abroad. Producing clothes suitable for the country may not be different from another feature of poison. That’s why it’s one of the most sought after people in the market.

Poison jeans clothes and hoarding boards can be seen in the outlets of various big cities of the country. Karki said that the demand for Poison Jeans clothes has increased in every big city. He claims that Poison’s clothes are more appealing to today’s youth.

He feels that the new and old generations like Poison clothes. “Retailers have been coming to the company saying that the demand for clothes has increased in the market,” says Karki.

Poison Jeans has been producing fashion clothes aimed at men. Karki says that Poison Jeans, established a decade ago, has been successful in creating a brand among Nepali youths.

Poison has been producing clothes according to the weather. Karki said that the clothes are also being sold in the market targeting winter, summer and festivals.

Poison Jeans produces jeans, shirts, tshirts, sportswear, trousers, sandy sports shoes, fashionable jeans, half-shirts, cotton shirts, thin wincitters, and sweatshirts in the summer season.

According to Karki, they will produce clothes according to the Dashain festival. He said that jeans, jackets and other clothes are manufactured.

Poison produces clothes not only for summer but also for winter. The specialty of Poison is to produce clothes according to different designs and fashions for different seasons and market demands.

Karki said that leather jackets, jeans, hoodies, jumpers, trousers and jackets will be produced during the winter season. He believes that the specialty of poison can be considered to be the production of clothes according to the time.

“It’s a Nepali brand, but it produces good clothes. Clothes that are comfortable for all age groups are available,” said Karki. Many clothes are made in Nepal. Only a few clothes are made from abroad. ‘

Both consumers are happy with his work. He claims that even foreigners are liking the Nepali brand. Karki said that many foreigners are looking for poison and information reaches the company.

“The mentality is developing that indigenous products should be used because the feeling of patriotism increases through indigenous attire,” adds Karki. The number of youths leaving the country has increased in recent times. But Karki is openly dressed to do something in the country.

Karki said that the impact of the economic slowdown is also decreasing in the demand of retailers. Janak has struggled a lot to come here. Janak who wants to do new and different things has a different mindset in fashion. According to his thinking, different designs are appearing in fashion.

Karki, who runs the Nepali Poison brand in New Road, Kathmandu, stepped in as an investor from Sunsari. He said that the poison distributed from New Road is now reaching most of the retailers across the country.