Kathmandu. Vaidya Organization of Industries and Trading Houses Pvt. Ltd., the authorized distributor of Toyota vehicles in Nepal, has announced the partnership with Morbidelli, the Italian premium motorcycle brand.

The group, which has been successfully selling Toyota in the four-wheeler segment, has been expanding aggressively in the two-wheeler space in recent years. Prior to this, the group had introduced the premium electric scooter brand Ather in the Nepalese market. The success of Ather, based on modern technology, high performance and innovation, played a key role in re-establishing Vaidya Organization in the two-wheeler market.

Continuing with this success, the group has acquired the reputed Italian motorcycle brand Morbidelli in Nepal. Morbidelli is a brand known worldwide for its premium design, powerful engine and racing heritage. The company believes that it will provide a high-quality riding experience to Nepali youths and bike enthusiasts.

Through the Morbidelli brand, Vaidya Organization aims to set a new benchmark in the premium motorcycle segment. The group also plans to expand its network across the country by launching various models in the near future.

Morbidelli is a global brand owned by the Kipway Group. It holds international motorcycle brands such as Benelli, Morbidelli and Benda.