HiLife Agro’s 11th AGM Concludes, Expands Market to America, Europe, Australia and Japan
लगानी न्यूज
Screenshot
Kathmandu. The 11th Annual General Meeting of Highlife Agro and Foods Industries Limited has been concluded. The company has expanded the market of Nepali food products to the United States, Europe, Australia and Japan. The company has also prioritized the expansion of the international market by transporting its products to South Korea and the United Arab Emirates (UAE).
According to the report presented by the chairperson Ambika Prasad Poudel in the general meeting, the company has tried to strengthen its long-term business base by maintaining its market access even in the midst of adverse business environment. The company has provided direct employment to more than 350 people.TAG_OPEN_div_66
President Poudel said that the efforts to establish Nepali products in the international market with the slogan ‘Where there are Nepali, Nepali products’ have taken a positive momentum. According to him, exports will expand the market of the company and contribute to the national economy through foreign exchange earnings. It will also help the company to reduce its dependence on a single market.TAG_OPEN_div_64
The AGM held at Hotel Lemon Tree Premier in Budhanilkantha, Kathmandu discussed the company’s performance, financial position and future business strategy for the fiscal year 2082/83.TAG_OPEN_div_61
Poudel said that the fiscal year 2082/83 was a volatile year for the country and the world economy. He said that the Jenji agitation in August had affected the social, political and economic environment of the country and the geopolitical tensions at the international level, especially the conflict in the Middle East, had put pressure on the energy, transportation, raw materials and food supply chains.TAG_OPEN_div_59
“In an import-dependent economy like Nepal, it has become more challenging to run industries and businesses as the impact of international events affects the cost of production, availability of raw materials and market access,” he said.TAG_OPEN_div_57
Even in such a situation, the company has continued to control costs, increase operational efficiency and increase the use of domestic raw materials. The detailed performance and financial condition of the company are included in the report of the board of directors and the audited financial statements.
The company aims to expand the identity of the ‘HighLife’ brand in the domestic market to the international market. The company has taken the product to the US, Japan, Australia, Europe, South Korea and UAE as a significant achievement in the market expansion.
According to Chairman Poudel, today’s consumers have started giving priority to nutrition, food security, hygiene and easy availability along with taste. Keeping this changing expectation in mind, the company has set a target to provide quality, nutritious and accessible food items to the consumers.TAG_OPEN_div_51
} He said that the ‘Highlife’ brand is associated with the trust and intimacy of the consumers and it is not the commercial success of the company but the result of the trust shown by the consumers over the years.
The company has prioritized maintaining quality at all stages from raw material selection to production, processing, packaging, storage and distribution as the responsibility towards quality and food safety will also increase with the increase in access to the international market.TAG_OPEN_div_47
HiLife is not only limited to production and sales, but has adopted a strategy to link Nepali agricultural products with industry, increase the utilization of local resources and make the supply system system-friendly.TAG_OPEN_div_45
Chairman Poudel said that the company has provided direct employment to more than 350 people and said that the company’s priority is to provide meaningful and long-term employment opportunities to the youths in the country.TAG_OPEN_div_43
The company also aims to increase the capacity and market access of farmers, suppliers and business partners associated with the industry. Poudel said that industries based on indigenous raw materials and local skills will create employment as well as add value to agricultural products and contribute to the national economy.TAG_OPEN_div_41
The company has adopted a strategy to increase the market share by expanding the distribution network in the domestic market in the coming days. The company has also planned to develop new and nutritious products keeping in mind the interest of the consumers and the growing awareness about health.
The company’s priorities include expanding the range of products sold in the export market and abroad, increasing the use of domestic raw materials and strengthening partnerships with farmers. The report also includes strategies to increase productivity and reduce costs through improvements in technology and operating processes.TAG_OPEN_div_37
The company aims to achieve long-term business growth through these priorities and ensure a fair and stable return on the investment of the shareholders. Chairman Poudel expressed his gratitude to the shareholders, consumers, distributors, vendors, farmers, suppliers, employees and business partners who have faith in the company and expressed his commitment to establish Nepali products in the world market on the basis of quality, trust and innovation in the coming days.TAG_OPEN_div_35
प्रतिक्रिया दिनुहोस्