Kathmandu. InDrive, the global mobility and delivery platform, on the occasion of completing five years of its successful operation in Nepal, reiterates its long-standing commitment to a driver-centric service model, income transparency, independent decision-making rights, and a resilient work environment.

With an aim to celebrate its five-year journey in Nepal, the company has launched a new brand campaign “Indrive with its own choice, no pressure”. Designed with a focus on the drivers’ experience, freedom and choice, the campaign will highlight the real-life, challenges and opportunities of drivers working in the digital transportation space.

The campaign, which runs from June to August 2026, will focus on drivers’ ability to decide when to work, what journeys to accept and how to manage their time and revenue.

Since its launch in Nepal, Indrive has been promoting a ‘peer-to-peer’ model where passengers and drivers can fix fares directly through the app. The system provides drivers with more control and autonomy in their choice of journeys, scheduling and revenue management, which has a positive impact on their business satisfaction and long-term engagement.

“Over the last five years, we have focused on building a platform that drivers can trust, be transparent and fair for the long term,” said Sunita Jimmy Rai, Senior Driver Operations Specialist at Indrive Nepal. It is these values of flexibility, freedom and transparency that are guiding our journey in Nepal. ”

According to the company, the message “Indrive has its own choice, no pressure” message reflects the ongoing discussions about Nepal’s digital transportation and gig economy’s working conditions, income security, etc. Over the years, ride-hailing has become an important source of income for thousands of Nepalis, contributing to creating alternative employment opportunities.

Indrive has identified Nepal as a strategically important market for its South Asian operations. The company prioritizes sustainable development, economic empowerment and collaboration with the community by improving its services as per local needs and market conditions.

On the occasion of its fifth anniversary, the company has also announced the launch of ‘Homecoming Meter’ campaign. Under this initiative, an inspiring journey of Nepali drivers who went abroad for overseas employment but later returned home to re-establish their lives and livelihoods in Nepal through platform-based opportunities will be made public.

According to the company, ‘Homecoming Meter’ is not only a presentation of individual success stories but also an initiative that connects to the national dialogue on labour migration, economic recovery, entrepreneurship and the possibility of earning income at home. The company believes that through this campaign, the Nepalese who have returned from abroad will be able to create decent employment and income opportunities in the country.