Jayashree PU, which manufactures footwear under the Magic brand, has a turnover of Rs 1.35 billion.
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. Jayashree PU Tech Company, which manufactures and sells footwear under the Magic brand, has a turnover of Rs 1.35 billion in the first nine months of the current fiscal year. According to the company, the company’s business and financial condition has improved significantly after the expansion of exports to India.
The company had a turnover of Rs 1.26 billion in 2025. This is 66 percent more than Rs 762 million in 2024. According to the company, the increase in footwear exports to India has led to a significant increase in the business. According to the company, 72 percent of the total transaction in the first nine months of the current fiscal year was from exports.
The company started exporting to the Indian market on February 4, 2025, after receiving the Bureau of Indian Standards certification. With this certification, the company has been able to expand its presence in the Indian market.
To expand its market in India, the company has partnered with reputed Indian brands like Red Tape, Trent Limited, BKC Footgear, Khadim, Lifestyle International, Bonkerz and Aditya Birla Fashion & Retail Limited.TAG_OPEN_div_28 According to the company, these strategic partnerships are expected to help expand market access, diversify revenue streams, and contribute to long-term revenue growth.
Financial indicators have also improved as the company’s exports have increased. The company’s profit margin increased to 12.43 percent in the first nine months of the current FY. The company had posted gross cash accruals of Rs 6.10 crore last year, up from Rs 4.40 crore in the previous year. The total cash deposit has reached Rs 11.30 crore in the first nine months of the current fiscal year.
Similarly, the company’s debt management ability has also improved. The overall gearing ratio has come down from 1.55 times to 1.33 times, while the interest coverage ratio, which measures the interest payment capacity, has increased from 2.35 times to 4.95 times. The total debt-cash accumulation ratio also declined to 5.18 times from 12.46 times.
However, the company is also facing some challenges. Fluctuations in the prices of raw materials such as polyurethane, laminated fabric and rexin used in shoe production can affect profit margins. At the same time, the company also faces the risk of foreign exchange rate as imports from countries other than India are in US dollars. So far, the company has not adopted a hedging regime to mitigate such risks.
The company was established in 2009 and has the capacity to produce 900,TAG_OPEN_div_20 000 pairs of footwear annually. The company currently has a rating of Rs 1 billion, which includes long-term loan rating of Rs 29.89 crore and short term debt of Rs 70.10 crore.
The company is managed by Anuj Poddar and Rajesh Kumar Agrawal.TAG_OPEN_div_18 With a growing presence in the Indian market, the company aims to expand both exports and turnover in the coming years.
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