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Bhai Tika festival to be held in Pokhara today

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Kaski. The 19th edition of Bhai Tika Festival is being organized by Hotel Association Pokhara, which has been linking Nepal’s original culture and tradition with tourism.

The association is organizing the festival with the objective of making the cultural importance of Tihar known to the international level and promoting tourism through culture. Laxman Subedi, president of the association, said that preparations are being made to give Bhaitika tika to around 100 foreign tourists in the festival that will start from noon at Hotel Pauwa at Lakeside, Pokhara-6. According to him, the festival has been continued with the objective of making Nepali indigenous culture, tradition and festivals known in the international tourism market.TAG_OPEN_div_14

“The attraction of foreign tourists towards Nepali festivals and culture is increasing. Some tourists come to Pokhara every year to participate in the Bhai Tika festival while some tourists come to get tika repeatedly,” Subedi said.

The foreign tourists participating in the festival will be made aware of the religious, cultural and social importance of Bhai Tika in the Nepali society. The main attraction of the program will be to experience the tradition of sisters praying for long life, happiness, peace and prosperity by applying seven-colored tika to their brothers.TAG_OPEN_div_10

On the occasion, tourists will be treated to Nepali traditional dishes, selroti and other delicacies. The festival aims to connect the tourists with the local festivals and traditions by providing them with a lively experience of Nepali culture. The Bhai Tika Festival, which has been organized by Hotel Association Pokhara Nepal continuously for the past years, has been making an important contribution to connect Pokhara’s tourism with cultural identity. Subedi said that the festival is expected to provide an opportunity to foreign tourists visiting Pokhara to understand Nepali culture and participate in it directly.TAG_OPEN_div_8

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