Kathmandu. At a time when Nepali hip-hop music is entering a new phase, the Nepali version of the television show ‘MTV Hustle’, which presents the reality of Indian rap, is coming to Nepal. TVS NTORQ has been roped in as the main sponsor of this program.

Malin Media and Events Pvt. Ltd. is going to bring ‘Hustle by NeHop’ to Nepal as a presentation show of TVS NTORK. The organizers have said that preparations are being made to develop this program as a high-level rap music competition to be broadcast on Kantipur Television.

The main focus of the event is Nepali artists, their original stories, local culture, social milieu and Nepal’s own hip-hop identity.

The program will give priority to competition, mentorship and excellent musical performance. The main objective of the program is to provide an opportunity to the established rappers to the new generation of talents to showcase their art, ability, and creativity at the national level.

TVS NTORQ has partnered as the main sponsor of this event with the aim of taking the hip-hop culture which has been gaining popularity among the youth of Nepal to a new height. This collaboration of TVS NTORQ is expected to further promote the Nepali hip-hop industry as it is associated with the energy, creativity, confidence and new thinking of the youth.

The organizers believe that ‘Hustle by NeHop’ will provide a big national platform to Nepali hip-hop talents and unleash new possibilities of Nepali music.

The broadcast date and other details of the program will be made public soon.