Kathmandu. Indrive, the global mobility and delivery platform, has successfully completed the ‘Rate Match, Ma:Khaau’ campaign in various key locations of Kathmandu. Inspired by the bargaining trend in daily life in Kathmandu, the interactive campaign attracted hundreds of participants.

The campaign was aimed at creating awareness among the urban youths of Kathmandu about the key features of InDrive, the convenience that passengers can offer their own fare, and more. On the InDrive platform, drivers can accept, reject or counteroffer fares offered by passengers. This concept was presented in a creative and relevant way, connecting it with the local environment and the daily experiences of the younger generation, which has been successful in creating a high level of connection and engagement with the audience.

With the slogan, “Ride with InDrive, your choice,” the campaign highlighted InDrive’s unique model of service, offering more freedom, transparency, and flexibility to both riders and drivers. Through the campaign, passengers can offer fares as per their choice through the app and drivers can make suitable reciprocal offers. The campaign conveyed the message that the final fare will be determined by mutual agreement between both parties and will provide a fair and user-centric travel experience.

With an aim to promote the traditional bargaining practices of Kathmandu, Indrive has organized special branded mom stalls in Bagbazaar, Janabahal, Pimbahal and Thamel. As part of the campaign, the participants enthusiastically participated in various bargaining-themed fun games and interactive activities.

The unique bargaining trend of Kathmandu was presented in an interesting way through activities such as wheel spin, bargaining challenge, etc. Participants who completed the challenges successfully received free MOM as well as exclusive branded gift material from Indrive. The campaign was carried out in four major and busy areas of Kathmandu namely Bagbazar, Janabahal, Pimbahal, and Thamel.

About 2,400 people were directly involved in this campaign. According to the company, the campaign also received significant participation and positive feedback on social media. The campaign has been particularly effective among young passengers and students. The campaign further highlights Indrive’s values of fairness, freedom of choice and transparent pricing.

Rita Pokharel, Country Representative of Indrive Nepal, said, “The practice of bargaining in local markets, neighboring shops and daily transportation services is deeply established in Kathmandu. “Through our ‘Rate Match, Mom Eat’ campaign, we are trying to raise awareness of InDrive’s fair pricing concept by presenting this familiar behavior in a fun and participatory way. ”

He said that there was a very positive and encouraging response from all the four places where the campaign was conducted. “This shows that young commuters in Kathmandu have embraced the concept of more choice, transparency and flexibility in their daily journeys. At the same time, we have developed a better understanding of the fair opportunity for drivers to choose fares that suit them. ”

He added that such campaigns will help establish a smoother, smoother, and more meaningful relationship with the community, adding that such initiatives help to more effectively promote InDrive’s core philosophy of fairness, transparency and freedom of choice. ”