Kathmandu. With the rise in popularity of Nepali cricket, commercial brands have made their publicity a major place in the Nepal Premier League (NPL).

For cricket lovers, the Mahakumbh Mela is now being held. The third edition of the NPL is underway. Professional brands have made the NPL an attractive place for their promotion.

While 8 franchise teams are competing for the title on the field, there is a race to establish their brand among the audience and consumers outside the field. Dozens of companies from beverages, banks, insurance, automobiles, hospitals, educational institutions and hospitality sectors are associated with the NPL.

The teams participating in the NPL have been associated as title sponsors, jersey sponsors, ‘Powered Buy’, co-sponsors and official partners. This has not only limited the league to cricket tournaments but has also become a suitable medium for professional brand promotion.

The main banking sponsor of the league is Siddhartha Bank. Similarly, Extreme Energy Drink and Stream Energy Drink are associated with various franchises.

Far-Western Royals

The title sponsors of Sudurpaschim Royals are Red Bull, Skywell Nepal, Marvel, Probabli, Goldstar, Subisu, Prime Tiles, Saliko Insurance Company, Spa, Bread Box, KAH, Lotto and National Path Lab.

Similarly, NSG Ness Sports Global, Maya Metro Hospital, Ather, Cylinx Holidays, V-Bone, Shree Airlines, Siddhartha Hospitality, Royal Blue, Prime Commercial Bank and Everskin are among the partner companies in the company.

Pokhara Avengers

Extreme Energy Drinks is the jersey sponsor of Pokhara Avengers. Similarly, the official partners are Central Coffee, Nepovit Tiles, Model Institute of Technology (MAIT), Homeland Paints and Multidynamic.

The non-jersey sponsors of the team include NMB Bank, Maya Supported Living Limited, Patanjali, Yeti Airlines, Prism Effect Nepal, Microlife Healthcare and Thurai. Similarly, the associate partners are St. Xavier’s School, Godavari, Best Western Plus, Khalisi and Grand Securities.

Virat Kings

Stream Energy Drinks is the title sponsor of Virat Kings. Similarly, Everest Bank is the Power-by-Sponsor. The official partners of the team are Freemans, PLO Group, Hyatt Centric and Bajeko Sekuwa.

Janakpur Bolts

Nepal Lube Oil is one of the authorized partners of Janakpur Bolts.

Kathmandu Gorkhas

Stream Energy Drink is sponsored by Kathmandu Gorkhas.

Chitwan Rhinos

Chitwan Rhinos are sponsored by Stream Energy Drink and Himalayan Everest Insurance.

Karnali yaks

The title sponsor of Karnali Yaks is Stream Energy Drinks and the Powered by Mahindra is the sponsor. Similarly, Asian Paints is the co-sponsor. The associate sponsors of the team are Prime Tiles and Plumber Pipes.

Similarly, the authorized partners are Prime Consultancy, Green City Hospital, Apple Securities, National Life Insurance Company and Gent Spark.

Lumbini Lions

The main sponsor of Lumbini Lions is Extreme Energy Drink. The other sponsors and partners of the team are Cuse Motors, Higher Repair Service Lalitpur, Hyundai, The British College, The Next Education Consultancy, Panchakanya Group, Buddha Air, Bima Go Jima, Total Energy, Vivanta Kathmandu, Nepal Can Group, Sine Resunga Development Bank, New Mu, Biryani Bistro and Mangrilam Vishram Batika.