KATHMANDU: Ahead of the start of the third edition of the Nepal Premier League (NPL), Extreme Energy Drink has started a special activity to make the atmosphere of the tournament festive.

Xtreme, which has a sponsorship partnership with 7 of the 8 teams participating in the NPL Season 3, has launched a massive brand campaign early in the tournament.

Xtreme has launched a special gate campaign by dedicating 7 entrances outside the Tea International Cricket Ground, Kirtipur, where NPL matches are held, to 7 sponsored teams. Each gate has been designed with the identity of the respective team and the branding of Extreme. The company claims to be the first brand to launch such a campaign before the start of the tournament.

Through this, cricket lovers and supporters will be able to experience the presence and excitement of the 7 teams of the NPL even before entering the field. These gates are designed with the aim of connecting the fans of the team with their favorite teams and making the atmosphere of the NPL even more festive.

Extreme Energy Drink has signed an agreement with 7 out of the 8 teams participating in the third edition of the NPL as title sponsors. These include Kathmandu Gorkhas, Biratnagar Kings, Chitwan Rhinos, Janakpur Bolts, Karnali Yaks, Pokhara Avengers and Lumbini Lions.

Keeping in mind the growing public interest in Nepali cricket and the enthusiasm of the fans, Extreme has been conducting a special publicity campaign through pole banners, gate branding, hoardings and television advertisements in various areas. Through this, efforts have been made to spread the buzz and enthusiasm of the tournament to the public level even before the start of the NPL.

The third edition of the NPL is being held from October 2 to November 22, in which the participating teams will compete.

The Extreme Energy Drink will not only broaden the NPL environment but also continue various creative and promotional activities that connect the brand with Nepali sports. Xtreme believes that this collaboration with Nepali sports will further expand the relationship between players, fans and brands and provide an opportunity for businesses to creatively connect with consumers through sports.