Kathmandu. Nepal Tourism Board (NTB) is going to organize the ‘Kukur Tihar Reel Competition-2026’ for the first time with the objective of promoting Nepal’s original culture and tradition worldwide. The board has launched this digital campaign at the initiative of Minister for Culture, Tourism and Civil Aviation Khadga Raj Poudel ‘Ganesh’.
The winner of the best and creative reel (short video) in the competition will be awarded a cash prize of Rs 1 lakh, according to the Tourism Board. Those interested in participating in the competition will have to prepare an original video that reflects the cultural significance of Kukur Tihar, the intimate relationship between humans and dogs and Nepali traditions.
The video must be presented in the English language, or with English subtitles or voiceovers, so that it can be understood by an international audience. Participants will have to make the video public through their Facebook or Instagram accounts.
TAG_OPEN_div_6 The last date for submitting videos for the competition is November 21, 2026. The board expects that this competition will contribute significantly to the branding of Nepal’s unique traditions in the international tourism market by making maximum use of digital media and social media.
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